How the quiz works

Your ability to stand out to customers (and against competitors) is the key to success in business.

This quiz is based on Articulate's 'Difference Engine' model for differentiation and marketing best practices.

'Differentiation' means the things that make you original. Maybe even odd. Worthy of attention, expressive, diverse, value-added, authoritative, helpful, customer-focused, people-led, more than the sum of your parts.

The engine originally refers to the works of Charles Babbage the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. Very cool.

Inspired by this, we made the Difference Engine our own to help businesses accelerate to the forefront of their industry.

Spend five minutes of your time to take this quick quiz and benchmark your differentiation capabilities.

The Difference Engine quiz covers:

8 categories
48 questions
Instant results with detailed next steps