What is a Difference Engine?
"It's easier to stand out if you're a business that is personable, agile and not afraid to make mistakes. Your biggest market disrupters only got to where they are today by proving they were different from the rest."
- 5 Companies that brilliantly differentiated themselves
How the quiz works
Your ability to stand out to customers (and against competitors) is the key to success in business.
This quiz is based on Articulate's 'Difference Engine' model for differentiation and marketing best practices.
'Differentiation' means the things that make you original. Maybe even odd. Worthy of attention, expressive, diverse, value-added, authoritative, helpful, customer-focused, people-led, more than the sum of your parts.
The engine originally refers to the works of Charles Babbage the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. Very cool.
Inspired by this, we made the Difference Engine our own to help businesses accelerate to the forefront of their industry.
Spend five minutes of your time to take this quick quiz and benchmark your differentiation capabilities.
The Difference Engine quiz covers:
- 8 categories
- 48 questions
- Instant results with detailed next steps
1. Your Mission
Goals, strategies and metrics for successful differentiation.
2. Talent and Culture
How your people and processes help you stand out.
3. The Toolkit
The marketing and sales technologies you need.
4. Strategic Blueprints
Key foundations for your strategic positioning.
5. Brand Architecture
How to integrate visual assets with your brand.
6. Thought Leadership
Content that inspires and establishes your authority.
7. Lead Generation
How to get quality leads into your business.
8. Iterative Optimisation
Testing and discovering opportunities for marginal gains.
Take The Difference Engine Quiz
Stand out. Be a household name. Attract customers.